About Us

Pinnacle Body Care is extremely proud to be awarded the exclusive UK & Ireland distributorship of eyeSlices Biotanix. A Global first in cryogel technology that has been exclusively designed and developed for retail distribution through pharmacies, health shops and department stores.

eyeSlices® was initially launched earlier this year in the UK via two alternative channels – that of eyeSlices® Verve, an exclusive online product www.eyeslicesverve.co.uk, and eyeSlices® Professional, exclusively available to finer beauty salons and spas www.eyeslicesuk.com

Now completing the range is eyeSlices® Biotanix, especially designed for retail distribution through pharmacies, health shops and department stores.

After years of development in South Africa, eyeSlices® in all its forms is already spreading across the world. Countries such as USA, Canada, Dubai and Europe are already enjoying success to the tune of 200,000 sales since launch and now the UK has this great opportunity.

A great eyedea!

After working tirelessly for more than seven years, South African entrepreneur Kerryne Neufeldt (35) is storming the £85 billion global beauty market with her patented cryogel eye-care product. In the process, she’s turning the cosmetics company that she started in her backyard into a multi-million dollar enterprise. Some people might celebrate this type of success with a relaxing trip to the spa, but Kerryne, a born marketer, would never visit a spa or salon without converting it into a sales opportunity.

Working from the ground up as both scientist and CEO – on research and development, raising funds, scalable manufacturing, and sales and distribution – Kerryne has used her natural market instincts to turn a shelved technology into a truly unique product with global potential. Her company iSlices currently produces an innovative, cryogel eye pad, which slowly releases active ingredients to the skin to combat a wide range of eye irritations.

We know the price you paid to be a legend

Born in Johannesburg, Kerryne’s entrepreneurial success stems from her resilience and proven ability to learn from difficult situations. At the age of 22, after completing a post graduate degree in marketing at the University of Pretoria, she worked as a sandwich maker in a London branch of the world-renowned food chain Pret-A-Manger. Though her job was often menial, Kerryne quickly gained an appreciation for business processes that penetrated down to the lowest levels of production.

When she returned to South Africa – full of ambitions to start her own world-renowned company – Kerryne became the exclusive import and distribution agent for the Swiss cosmetics manufacturer, Karin Herzog. Although the company was very successful at first, Kerryne lost everything two years later due a bad partnership. At just 24, she was already a veteran entrepreneur with eyes beyond her years.

“it is better to be exhausted from success than rested from failure.” — Mary Kay Ash

While looking for her next venture, Kerryne was guided by a personal passion for health and wellness. At one point, she was excited to find a special Italian mask claiming to treat five major eye symptoms, but was disappointed when it did not deliver on the claim. After testing a variety of eye-care products, Kerryne discovered a gap in the market: many companies were beginning to augment their creams and lotions with gimmicky eye masks and pads, but none of these products actually worked. Kerryne wanted to develop an eye-care product with real technology to back it up.

Visualise the successes of all the hard work you have sown

In 2000, Kerryne learned that the South Africa Council for Scientific and Industrial Research (CSIR) Polymer Technology Division had invented a water-soluble polymer gel that functioned as a dermal delivery system – in other words, a gel-like substance that could be liquefied and solidified to absorb and emit ingredients to the skin. Kerryne took advantage of the opportunity and negotiated an exclusive license for the technology. Never one to shy away from a challenge, Kerryne became a scientist of necessity, working tirelessly to create the eye-care product she had always imagined.

In a makeshift lab on their property, Kerryne and her husband cooked up polymer, experimenting on hundreds of different freeze/thaw cycles. After six years, countless side jobs, and R3.3 million (US$426,000) funding from 13 different institutions, Kerryne and her husband finally perfected a scalable method for infusing the liquid active ingredients, and then turning the polymer into a gel of the right consistency. Once Kerryne designed the custom-made packaging that allows the gel product to be reused, eyeSlices was ready for market.

Green eyed wonder!

eyeSlices were launched at the Professional Beauty Exhibition JHB in early 2006. within two hours of setting up the booth, she had sold out of product. This initial response has translated into wide-scale success for the company. By the end of 2006, the company had stocked the product in over 100 salons and spas in South Africa. and, in the past two years, international demand has been met by supplying distributors in Mexico, Australia, Dubai, and the USA with the eyeSlices professional line.

Beauty goes hi-tech and wins

To cater for the hungry global retail market, Kerryne and her team have spent the last two years developing an exclusive retail range, eyeSlices Biotanix - a global first in cryogel polymer technology, this eye therapy range effectively targets the five major woes that beset eyes; dark circles & puffiness, anti-aging, redness, irritation and tiredness.

Visualise success!

What is success? To us success means a product that really works! A product that adds value to our customers. Our success means happy, satisfied, loyal customers who believe they have got value for money by purchasing eyeSlices